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Pros & Cons of the Shopify Platform

Pros & Cons of the Shopify Platform

Shopify is one of the greatest platforms ever created for e-commerce. But like anything else, and has its disadvantages and advantages. For most people, the advantages far outweigh the disadvantages, but to be fair, both sides should be presented so that you can choose whether or not Shopify is right for your e-commerce venture. Let’s start with some of the advantages of Shopify.

Advantages of Shopify

Shopify is competitively priced. The prices that they charge for the various packages are comparable with other shopping platforms.

Shopify is extremely easy to use. The backend is modeled after WordPress and so it has much the same look and feel. You can easily figure out how to add products, how to enable or disable features of your store, how to set up payment options and many other useful features. This is probably one of the main strengths of Shopify.

You can customize the look of your Shopify site using the free themes that come with your membership. This is useful because not every e-commerce platform offers that to you.

SUPPORT

For support with your Shopify store, you can schedule a coaching session.

Advantages of Shopify

Shopify takes care of a lot of details if you choose to take advantage of their platforms. For example, Shopify has payment gateways already integrated into the backend that you can set up on your store. Shopify also has shipping options available, to make it easy for you to print a label and ship.

Shopify has a lot of help information in an app store to allow you to add even more features to your site. Some e-commerce platforms have a very noticeable lack of documentation but Shopify is not one of those. They have a manual that is extremely comprehensive plus additional documentation and live support.

SUPPORT

For support with your Shopify store, you can schedule a coaching session.

Disadvantages of Shopify

The only real disadvantage that Shopify has is an e-commerce platform is the pricing, which was included as an advantage. The reason that it is also included here is simply because there are e-commerce platforms out there that charge nothing and with Shopify you do end up paying credit card processing fees, app fees, and of course the monthly fee which can range between $29 and $179 a month. However, for the functionality that you get, the price is still extremely fair. With the $29 a month store and even with paying credit card processing fees you’ll still have the potential to make a profit with your Shopify store. 

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5 Easy Ways to Generate Leads

5 Easy Ways to Generate Leads Without Spending A Dime


It doesn’t matter what kind of business you run, the majority of your customers and prospects are likely going to be online. That makes it essential for you to incorporate online sources for lead generation into your overall marketing and sales strategy. While many of the online lead generations require a lot of money to implement, this isn’t always the case. Here are five easy ways that you can generate leads online without spending a dime.

  1. Focus on Influencer Outreach

There are influential people and organizations in every industry, who are followed closely by people who take their opinion seriously. Building a stable relationship with the right influencer can help you to generate a ton of new leads for your business with just a few recommendations. When you are creating your list of target influencers, make sure they are people who are intimately connected with your market.

2. Use Smart Guest Blogging

There is no better, and free method, to build your brand, market your services, and generate new leads than with smart guest blogging. Instead of guest blogging for backlinks and SEO focus on targeting high authority blogs that are popular with your target audience. Create high-quality content that clearly demonstrates your experience and expertise in your niche.

3.Offer Free Products, Trials, or Services

If you are selling a good product or service, and you believe that it can add value to your customer’s life, you might want to consider offering a free service trial or product for a limited period. This will provide your prospects with a look at your product and how it can be of use to them. You need to select candidates that have a genuine need for your product and who can also spend the money to purchase it.

4.Offer an Attractive Affiliate Program

Affiliate marketing programs are one of the best ways to generate a lot of leads and sales without spending any money. An affiliate marketing program pays individuals a commission for promoting and marketing your products or service, and they only get paid if you make a sale due to their marketing efforts. So, it’s a win-win situation for everyone who participates.

5.Use Incentives

A great way to get the ball rolling and generate word of mouth about your business is to use different incentives for your target audience. The incentives can be anything from a direct discount to a product giveaway through social media. Giveaways work particularly well with Twitter and Facebook users and can help you generate dozens of leads in no time.

So as you can see, online marketing doesn’t have to cost you a ton of money to generate leads. These five simple and free strategies can give you the exposure you need to attract more customers.  

If you are looking for more information on how to generate leads, then check out our E-book for more information.

Boss United Empire. All rights reserved. 

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Your First YouTube Short

Creating Your First YouTube Short

Create A YouTube Short

You are ready to create your first YouTube Short and you are excited about this. Although it is not difficult to create YouTube Shorts, there are some things that you need to know. In this article, we will explain how you can create your first YouTube Short.

Download and Install the YouTube App

YouTube Shorts can only be created using a smartphone. They must be created in the “vertical” format. If you have an Apple iOS smartphone (iPhone) or an Android smartphone such as the Samsung Galaxy, you can download and install the YouTube app to create your YouTube Shorts.

The YouTube app is available in the Apple App Store if you have an iPhone and the Google Play Store if you have an Android phone. Everything that you need to create your YouTube Shorts is included in the app. To use the YouTube app, you will need to log in to it using your Google or YouTube details.

Start By Creating A New Short


After logging in to the YouTube app the first thing you need to do is to find the “Create” button and tap on it. Choose the “create a short” option here. If you are using the YouTube app for the first time on your phone then you will need to permit the use of your camera and microphone.

You will see a “record” button and tap on this once if you want your YouTube Short to be 15 seconds. Tapping on the record button will start the recording so you need to be ready. To stop recording tap on the record button again. It is possible to create longer YouTube Shorts and you do this by tapping on the record button again until you have your desired record time.

 

Use Effects and Elements

There are different special effects and elements that you can use to create your YouTube Shorts. You will see a toolbar on your screen and you can use this to select the effect or element that you want to use.

You can change the view of your camera with the “rotating arrows”. Tap on the “1X” button to control the speed of your footage. If you want to shoot videos that have yourself in them then use the countdown timer feature.

Choose from several filters to make your YouTube Shorts videos more eye-catching. You will find these by tapping on the 3 circles icon. If you want to “retouch” your video then tap on the “magic wand”. There is an icon for adding sound such as music. Select the sound files that you want to use from the library or your phone.

Easy To Correct Mistakes

It is expected that you will make a few mistakes when creating your YouTube Shorts. There is a “reverse arrow” icon beside the record button that you can tap on to correct any mistakes. You will also find a “redo” icon so that you can go back to what you did originally.

Post Your YouTube Shorts

Post your completed YouTube Shorts directly to your YouTube channel from within the YouTube app.

Learn How To Grow Your YouTube Channel With YouTube Shorts

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